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MYSTERY SHOPPING
Mystery shopping is about anonymously posing as a customer, in order to understand and evaluate
the customer experience that they have. A well-planned and executed mystery shopping programme
provides management with an understanding of their staff's areas of strength, while highlighting
those areas requiring additional attention or training.
We use carefully selected mystery shoppers that accurately match your typical customer profiles
and all are thoroughly trained. We provide a variety of multi-level management reporting that can
identify nationwide trends and overall performance in agreed measurement criteria, right through to
precise action points by individual branches and specific members of staff. These are tailored to
you and your businesses needs.
There are three different mystery shopping methodologies that can be employed in order to capture
your required information. For further information please click on the area of interest below.
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