Report based mystery shopping is the cheapest and fastest way of mystery shopping, which offers excellent versatility. The mystery shopper records their experience on tailor made report form/s against pre-determined criteria which usually also includes anecdotal comments from the mystery shopper.

Report based mystery shops enable you to measure the entire customer journey and also to mystery shop competitors, e-commerce mystery transactions, postal and telephonic follow-up measurements, franchise compliance, job interview assessments and much more.